Guhring Philippines Discusses Metal-Cutting Tool Landscape And Outlook

Dale Andrew Reyes, president of Guhring Philippines Inc., talked about mould manufacturing challenges, opportunities and trends in the country, as well as his outlook for the rest of the year amid the ongoing COVID-19 pandemic. Article by Stephen Las Marias.

Dale Andrew Reyes

Guhring Philippines Inc. (GPI) is a subsidiary of Gühring KG, one of the leading manufacturers of rotating precision tools for metal cutting. Established in 2009, GPI was initially a representative office, supporting local distributors through technical services. Due to the growing demand for Gühring tools in the Philippine market, the subsidiary was formed in September 2014 to directly support and cater the demands of its customers.

In an interview with Asia Pacific Metalworking Equipment News, Dale Andrew Reyes, president of GPI, discussed mould manufacturing challenges, how they are helping their customers address these issue, and the opportunities they are seeing in the country. He also described the state of metalworking industry in the country, as well as provided his outlook for the rest of the year amid the ongoing COVID-19 pandemic.

WHAT ARE THE KEY CHALLENGES IN MOULD MAKING?

Dale Andrew Reyes (DR): The most common we have seen is the efficiency. Some mould manufacturers are still used to old machining parameters without realizing that the machines and tools have evolved through the years. Machines nowadays have higher power output, can run at faster speeds, and have better accuracy. Cutting tools have also evolved in terms of material grade, geometry, and even coating. A lot of mould makers are not maximizing the capabilities of their machines and are still using low grade cutting tools which results to poor output.

WHERE DOES GUHRING COME IN TO ADDRESS THIS ISSUE?

DR: We at Guhring apply a more holistic approach in tackling this issue. We not only recommend the speeds and feeds of the tools, we also advise the customer on what possible changes they can do to improve the overall process. This will result in savings for the part of the customer. Savings in terms of tooling cost—tool life improvement, replacing multiple tools with one special tool—and in terms of process cost—faster cycle times, elimination of unnecessary processes.

WHAT OPPORTUNITIES ARE YOU SEEING IN THE PHILIPPINE MARKET?

DR: The demand for metal cutting tools has risen dramatically in recent years due to the increasing adoption of precision, digital services, and software. The rising popularity of the manufacturing industry has made a positive impact on the growth of the market. However, the impact of the recent crisis on COVID-19 has greatly affected the anticipated exponential growth. Now, we are seeing opportunities on a smaller scale machining industries, hardware, and machine shops with a higher potential to adapt with the new normal as the bigger manufacturing industries are struggling to catch up with the economic losses.

HOW WOULD YOU DESCRIBE THE METALWORKING INDUSTRY IN THE COUNTRY?

DR: Currently, the state of metalworking industry in the Philippines is adjusting to the latest manufacturing technologies. Companies are willing to invest, learn and adapt in order to compete and become more cost-efficient in their production. We realize most of our customers value the advance processes and tools we are offering them. Together with the training and support we provide, and their willingness to adapt to positive changes, we believe our customers will soon be able to match global levels.

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