Keeping Up With EV Manufacturing Changes With Sandvik Coromant
Manufacturers can stay ahead of the EV competition with an new all-directional tooling method, combined with the next generation CoroTurn Prime B-type insert, as explained by Staffan Lundström, Product Manager of Sandvik Coromant.
The global EV landscape is also more competitive than the automotive markets of previous decades, as more manufacturers — large and small compete for space. The rise of electrification is happening more widely and suddenly beyond anyone’s expectations, for automobiles plus other types of electric vehicles (EV).
How can manufacturers stay ahead of the EV competition while overcoming the increasing challenges posed by difficult-to-machine materials, like high strength steels?
The Automotive Revolution
From the mid-1930s, the “Big Three” manufacturers dominated the US automotive market: General Motors, Ford and Daimler Chrysler. This
continued for the next 70-plus years. Competition among carmakers is now changing — both within the US and in the current world leading markets for EVs: Asia Pacific, followed by Europe.
As written by Matthias Holweg in The Evolution of Competition in the Automotive Industry, a chapter from the book Build To Order: The Road to the 5-Day Car: “Competition has shifted from cost-leadership during the heyday of Ford’s original mass production, to variety and choice [and then] to diversification through leadership in design, technology or manufacturing excellence.”
This also applies to the EV markets. They are shaping-up to be more diverse and competitive than the automotive markets of yesteryear
as larger established companies, like Porsche, compete with small, globally-expanding manufacturers, like Polestar.
On the world stage, these companies need to catch-up with China — indeed, six of the ten best-selling plug-in EV worldwide were from Chinese brands in 2021, according to Statista.
Read more here —–> https://t.ly/jjsq
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