RIDDARA, GEELY’s Subsidiary Debuts EV Pickup RD6 In Thailand

RIDDARA unveils the RIDDARA RD6, the first 100% EV pickup truck in Thailand, redefining a boundless lifestyle. The starting price is THB 899,000 (US$26.6k).
Source: The Nation

Featuring the innovative M.A.P (Multiplex Attached Platform), it combines the capabilities of a pickup with those of an electric vehicle. With a standout premium design and SUV-level comfort, it offers a new definition of a pickup truck that meets the needs of modern family lifestyles, accompanying every achievement and adventure. The starting price is 899,000 baht (US$26.6k).

Ling Shiquan, CEO of RIDDARA New Energy Automobile Co., Ltd., revealed the overall picture and operational direction of the “RIDDARA” brand at the official brand launch press conference in Thailand.

He stated RIDDARA is an electric pickup brand under GEELY Holding Group, a leading global automotive conglomerate committed to developing new energy vehicles. RIDDARA leverages the strengths in technology, manufacturing, and quality control from GEELY Holding as a foundation to create an electric pickup that will redefine lifestyles by combining the capabilities of a pickup that can adapt to diverse road conditions with the smooth and comfortable driving experience of an SUV, catering to the lifestyles of modern families and delivering an exceptional experience typical of electric vehicles with modern innovations.

After becoming the number one electric pickup brand in China, with a market share of 60% in 2023, RIDDARA is ready to expand into the global market to deliver new experiences and create unique outdoor lifestyles for customers worldwide.

Ling added about RIDDARA’s operational plans in Thailand, stating,

“In recent years, the automotive market in Thailand has embraced significant changes, driven by government policies that seriously support the development of new energy vehicle industries. This has led to the introduction of new energy personal vehicle brands into the market, which have gained widespread popularity in Thailand.

Meanwhile, the pickup truck segment remains the most crucial production base in the ASEAN region, still facing various challenges and diverse demands that await fulfilment. As a result, RIDDARA is heavily investing in research and development to comprehensively enhance our products by integrating electric technology and intelligent driving innovations into the pickup truck industry.

We hope that this research and development effort will drive significant transformations in the pickup truck sector. We are confident that our first RIDDARA model will introduce a new dimension of driving that combines the robust performance typical of pickup trucks with the smooth and comfortable driving experience of SUVs, catering to the lifestyles of modern families.

This includes impressive acceleration, low energy consumption, and robust safety features, along with proven capabilities to handle adverse conditions, as evidenced by our involvement in assisting during the recent severe flooding in Chiang Mai. Overall, the RIDDARA RD6 aims to transform the perception of pickup trucks in Thailand, combining practicality with modern technology and a focus on environmental sustainability”, Ling wrapped.

RIDDARA was officially launched in China in 2022 as a brand under the GEELY Holding Group, a globally recognized leader in automotive technology and innovation. GEELY Holding Group is consistently ranked among the world’s top brands in the Fortune Global 500 and currently manages several leading automotive brands across various segments, including ZEEKR, LYNK&CO, VOLVO, POLESTAR, and LOTUS. RIDDARA focuses on new energy pickup trucks to promote a new lifestyle for consumers while adhering to a consumer-centric management principle.

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