Changan Debuts Premium EV — AVATR In Thailand

Chinese automakers have been causing considerable “alarm” in Thailand, almost to the point of dominance — this time with Changan’s AVATR. The impact even spooked some Japanese automakers out of the country for business reasons.

Banking on gloomy automotive sales in Thailand, Chinese automakers seized the opportunity to double down their presence by positioning their cars as pocket-friendly. Brands that have market presence in Thailand include MG Motors, Great Wall Motors, BYD, Geely, Changan, Neta and Xpeng. Changan has also doubled down its footprint in the country.

However, Changan debuted its electric vehicle (EV) named AVATR on 17 September 2024 in Thailand, Xinhua learnt. The AVATR 11, an SUV coupe that marks Changan’s fourth model introduction in Thailand, following the launches of the Deepal L07 and S07 last year and the Lumin L earlier this year.

“AVATR is committed to leading in the development of EVs, meeting current needs, and moving toward a future of smart automotive solutions connected to daily life,” said Shen Xinghua, Managing Director of Changan Auto Southeast Asia.

Together with its major partners, China’s leading battery manufacturer CATL and technology giant Huawei, Changan has developed cutting-edge automotive innovations, signifying a new era of intelligent driving where technology and convenience are seamlessly integrated, Shen told the launch event.

In his opening speech, Thai Deputy Prime Minister and Minister of Energy Pirapan Salirathavibhaga highlighted the importance of investments from Chinese carmakers in stimulating the economy and aiding the development of Thailand’s industrial sector. Last year, Changan announced an investment of THB 8.86 billion ($265 million) to construct its first overseas EV production plant in Thailand, which is scheduled to start operation in 2025 with an initial capacity of 100,000 units per year.

Thailand has long been a regional automotive manufacturing and export hub. With the government’s investment promotion efforts, the nation aims to convert 30% of its annual auto production into EVs by 2030.

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